Once upon a time, Twitter, Facebook and other social media giants were for connecting with your high school and college buddies. Today, they are good for much more: they deliver the latest news the moment it happens, help you network with business associates and can even market your home to potential buyers.

Tapping into social media exposes your listing to a new and large audience, but it does require a strategy. Instead of friending and tweeting indiscriminately, follow this guide to market your home with social media.

  1. Update your Facebook page.
    Let all your friends, both virtual and real, know your house is for sale by updating your Facebook page. Use the site's tools to spread the word by uploading a photo album of your home, a “note” with all the relevant information about your property and a video tour of your house.
  2. Make your home information public.
    You don't have to make your entire profile public, but you can change the privacy settings so the information you post about your house can be seen by anyone. Alternatively, you can create a Facebook Fan Page solely for your property, and then share it with all your friends.
  3. Be everywhere.
    Reach the greatest number of potential buyers by opening accounts on not just Facebook and Twitter, but also YouTube, Gowalla, Pinterest, Foursquare and other social networking sites. Link all your accounts to really build a presence.
  4. Be interactive.
    Promptly answer all questions and follow-ups with leads immediately. Retweet, comment and “like” often to engage potential buyers and build relationships.
  5. Use your network.
    Don't underestimate the power of your existing personal network. Social media sites have reinvented the word-of-mouth concept, and the average Facebook user has about 130 friends. Tell your friends who you are trying to target as you market your home, and then encourage them to reach out to their friends and contacts.
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