Keywords to use in your listing

Zillow released a report of statistics on keywords to use in your property listing description, and it showed some very interesting results!

Sellers made more money if their description included:

• Steam Shower (29% premium)
• Professional appliance (29% premium)
• Pizza oven (26% premium)
• Solar Panel (massive 40% premium!)
• Shed/Garage Studio (24% premium)
• Sub-Zero Fridge (38% premium)

They determined that other keywords didn't necessarily allow sellers to make more money, but actually sell quicker:

• Exposed Brick (2 weeks faster)
• Open Shelving (>=10 days faster)
• Dual Flush (>=10 days faster)
• Mid-Century (>=10 days faster)
• Subway Tile (>=10 days faster) 
• Open Shelving (14 days faster)
• Shed/Garage Studio (15 days faster)
• Dual Flush (14 days faster)

Not all homes are made the same, and trying to find a correlation between features and price or selling speed probably isn't very accurate. So don't expect your home to magically sell really quickly and for a fortune just because you crammed all of these into your listing, but you may want to sprinkle any applicable ones in just for good measure.

Good luck and happy selling!