Zillow released a report of statistics on keywords to use in your property listing description, and it showed some very interesting results!

Sellers made more money if their description included:
  • Steam Shower (29% premium)
  • Professional appliance (29% premium)
  • Pizza oven (26% premium)
  • Solar Panel (massive 40% premium!)
  • Shed/Garage Studio (24% premium)
  • Sub-Zero Fridge (38% premium)
They determined that other keywords didn't necessarily allow sellers to make more money, but actually sell quicker:
  • Exposed Brick (2 weeks faster)
  • Open Shelving (>=10 days faster)
  • Dual Flush (>=10 days faster)
  • Mid-Century (>=10 days faster)
  • Subway Tile (>=10 days faster) 
  • Open Shelving (14 days faster)
  • Shed/Garage Studio (15 days faster)
  • Dual Flush (14 days faster)
Not all homes are made the same, and trying to find a correlation between features and price or selling speed probably isn't very accurate. So don't expect your home to magically sell really quickly and for a fortune just because you crammed all of these into your listing, but you may want to sprinkle any applicable ones in just for good measure.

Good luck and happy selling!
Published on 09/22/18
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