Pinterest is one of the world's fastest growing social networks, and more new users are signing up each day than on Google, YouTube and LinkedIn combined. Users spend an average of 1 hour and 20 minutes "pinning" each day, and the site's highly visible nature makes it a great place to market your home. Here are five winning strategies to sell your home fast using the power of Pinterest.

  1. Show off your home by creating boards.
    A board is a set of pins united by a common theme. Create one to show off the most eye-catching and interesting aspects of your home. Stage it beautifully, then snap awesome pictures to highlight your lush backyard, cool patio, stunning view or cathedral ceilings. For many potential buyers, this will be the first introduction they have to your home, so make it worth their time.
  2. Get creative!
    Use photo-editing programs like Photoshop or Instagram to add some pizazz to your photos. Use borders or filters to draw in the eye and make your pictures stand out from the rest.
  3. Give your listing pin power!
    The goal of using Pinterest to market your home is to build interest and get users to view your actual listing. Pin photos directly from your listing to Pinterest so any user who clicks on your pins will be taken straight to your home's information.
  4. Create special boards.
    People are interested in creating homes, not just buying houses. They invest in places that have the potential to feel like home, where they can unwind after a long day at work, raise a family and host Christmas dinner in the years to come. Help them imagine that life in your home by creating special themed boards. Show off your house decked out for the holidays, highlight the utility and beauty of the backyard with a board dedicated to barbecues and pool parties, or create a board that showcases the special memories created in your house.
  5. Share your boards!
    Boards are just collections of pictures until they are shared. Then, they become a great way to market your home. Post your boards to Twitter and Facebook, ask your friends to re-pin your images and follow other users to pique their interest in your own boards.
Image By - mkhmarketing
Published on 04/26/13
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