The Internet is full of advice about what to do if you want to sell your home online, but sometimes the things you absolutely should not do are more important. As you prepare to sell your home online, follow this guide to avoid making simple, but costly, mistakes.
DON'T WRITE IN ALL CAPS
Did it feel like I was yelling? That is not
the vibe you want to send to potential buyers, and writing in all caps is
off-putting. Ads in all caps are so pervasive online that they actually do the
opposite of what their writers intended instead of attracting attention, they
inspire potential buyers to keep scrolling because the ads are so obnoxious to
Don't Forget to Proofread Multiple Times
Nothing screams unprofessional and
careless more than an ad riddled with grammatical and spelling errors. Typos
are easy to make, but they are also easy to fix if you carefully read any copy
before clicking post. If potential buyers think you were careless with your
online listing, think of what they imagine about the quality of your home.
Don't Be Desperate
Adjectives can spice up a listing and
highlight the most special features of your home, but don't go over the top
with too many. The result reads like fluff and gives potential buyers little
information about your home.
Don't Distract with Fancy Formatting
Buyers are interested in learning more
about your home, not your Photoshop or Word skills. When you sell your home online,
stick with a clean and simple design. Skip the scrollwork and fancy fonts and
show off your home instead.
Don't Confuse with Realtor-Speak
While a realtor will know that "wic" stands for walk in closet and "spa" means swimming pool, the average reader of an online ad will scratch their head and say "huh?" when they see these acronyms. Instead of confusing potential buyers with realtor-speak, keep it simple by spelling out your home's best amenities.
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