Thinking about using or to sell your home on your own? Don't do anything until you read this. If you are like me when I was trying to sell my first home on my own a decade ago, there were very few alternatives for marketing. The internet was still only a few years old and real estate agents and home sellers alike were just beginning to harness the power of the internet. Back then, the newspaper was still a powerful tool to market your home but there were very few options to listing with a full-service real estate agent. A couple of sites like and were on the scene promoting for sale by owner listings on their own websites.

What has happened over the last decade has started to rock the boat a little. With the rise of sites like Zillow and Trulia, home buyers have new alternatives when they want to list as a for sale by owner. Also, full service real estate agents no longer hold the only key to Multiple Listing Service, or MLS™.

When trying to sell your home on your own, it is best to find a service that doesn't promote their own site as the primary listing listing source. This is an outdated approach. Getting the maximum exposure for your home using several different approaches simultaneously is the absolute best way to sell your home.

So what do you need to look for when deciding on which company to use? Use the tips to make your decision:

1. Find a service that offers a multi-faceted approach to marketing your home. A warning sign is when a site actually charges you for listing on their own website and uses that as the primary selling point for their service.

2. Find a service that lists your home on the MLS. Most homes sell thanks to the exposure the MLS provides.

3. Look for a service with excellent customer support. You'll likely have questions and want to get answers quickly.

4. If you need more assistance with selling your home, look for a company that offers contract review and closing assistance as an option.

At the end of the day, we just want to empower those who wish to sell their home on their own with information, whether you end up using to accomplish this objective is your choice. Feel free to use the information on our site including our FSBO blog for free.

To find out more about our flat fee MLS offering, click here. If you are a current member of AAA you can receive 10% off! Read more about our AAA discount here. Happy Selling!
Published on 07/12/14
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